Wednesday, June 20, 2012
Sennheiser's 1st concept store in the Philippine
German audio specialist Sennheizer launched its inaugural concept store in the Philippines today. The concept store is the only single-brand headphones retail outlet in Manila that provides an experiential showcase of Sennheiser’s entire range of headphones, including audiophile, travel, sports, home entertainment, mobile, gaming, street, and the DJ lines.
Known for its top quality audio products and innovative German technology globally, Sennheiser decided to collaborate with its Philippine headphones distributor, Iontech Inc., and retailer, Digits Trading, to open its first concept store at V–Mall (formerly known as Virra Mall) in Greenhills. The flagship store is also part of Sennheiser’s broader strategy to demonstrate its brand leadership in Asia and to expand its experiential product showcases to consumers across the region.
Sennheiser Electronic Asia Pte Ltd (“Sennheiser Asia”) is fully owned by Sennheiser electronic GmbH & Co in Germany. It was formed in 1992 to oversee the Asian market including Southeast Asia, Korea, and other Indian subcontinents market.
The Sennheiser brand, which has a long established history in the audio industry, is one of the world’s leading manufacturers of headphones, microphones and wireless transmission systems.
Founded in 1945 in Germany, Sennheiser has always stood for the highest quality audio products across all areas of sound recording, transmission and reproduction. Over the years it has also created many firsts and solidified its position as one of the key inventors and thought-leaders in the innovation of sound technology.
The Sennheiser concept store opens daily from 10.00AM – 8.00PM. More information about Sennheiser is available on Sennheiser Asia website (http://www.sennheiserasia.com) or Sennheiser Philippines Facebook Page (https://www.facebook.com/SennheiserPH)