Saturday, October 20, 2018
Last Sunday, one of the newest all Filipino transport network companies (TNC), HYPE Transport Systems, Inc. held its first ever HYPE FEST. This is a gathering of drivers, operators, and the public; as the TNC goes full swing in its operations to serve the riding public.
Attended by thousands, HYPE FEST brought together the entire community in an afternoon and early evening of entertainment, fun, games, and camaraderie; highlighted by the appearance of Mr. Piolo Pascual, HYPE ambassador; and the raffling off of various items from the sponsors; and a brand new Toyota Vios to a lucky event-goer.
(from left to right) Mr. Nicanor Escalante (HYPE President), and Mr. Piolo Pascual (HYPE ambassador)
According to Mr. Nicanor Escalante, HYPE Transport Systems, Inc. President said, “When we first envisioned HYPE, we had a vision to provide the Filipino riding public a viable choice. We wanted the Filipinos to have the power to choose the most affordable, the safest, the most convenient, and with the most number of transport options possible.”
“We are proud to say that as the Filipino riding public has begun to support HYPE, more and more of our drivers --- both TNVS and taxi cabs; will continue to enjoy more and more earnings by using the app, and will most definitely enjoy more surprises from us and our partners,” Escalante further said.
(from left to right) Mitchell Matias (HYPE VP for IT), Jennifer Silan (HYPE COO), Andrea Torres (Guest Performer), Nic Escalante (HYPE President), John Codorniz (HYPE CTO)
During his speech, Mr. Escalante further announced a promo-incentive for drivers who complete a pre-determined number of trips that might just win them up to One Million Pesos in prizes. Miss Jennifer Silan, HYPE Chief Operating Officer also presented a number of promo-incentive schemes for the riding public.
We now have the power to choice;
HYPE Taxi -- to avoid long lines
HYPE Pool -- we can share the cost of our ride with others heading in the same direction.
HYPE Sedan -- our go-to everyday ride for up to 4 people.
HYPE AUV -- an affordable options for bigger groups up to 6 people.
HYPE SUV -- a premium ride perfect for business and leisure trips.
The event sponsored by SMART, PLDT, Phoenix Petroleum, Rapide, Hunters, Huawei, Connext Marketing (BAJAJ), Toyota Lipa, Manila Broadcasting Corporation, and Star City; was hosted by internet sensation Ashley Rivera, was graced by Filipina actress, host, dancer, and commercial model Andrea Torres of GMA 7; with Ransom Collective, an all-Filipino indie folk band entertaining the audience; and capped off by the performance of sought-after DJ Patty Tiu.
To learn more about HYPE Transport Systems, Inc. visit their website at www.hypetransport.com; and their Facebook page www.facebook.com/HYPE.
Friday, September 21, 2018
Taxi cabs in the Philippines have been the brunt of complaints and issues for the past so many years. These range from driver decorum, passenger safety, all the way to how the vehicles perform.
As part of the ongoing campaign of HYPE Transport Systems, Inc.to upgrade the overall rider experience, especially to taxi cabs using the HYPE app, they have called on and approached the various taxi operators to come together and to commit via a signing of a manifesto to improve overall taxi passenger experience; supported by the Land Transportation Franchising and Regulatory Board (LTFRB).
“In as much as we in HYPE recognize the importance of further enhancing and developing the key transportation service given by our gallant taxi operators and taxi drivers In easing the woes of our passengers, we also recognize that there is a need to provide proactive solutions to the various issues raised by the riding public,” said Mr. Nicanor Escalante, President of HYPE Transport Systems, Inc.
HYPE executives with Land Transportation Franchising and Regulatory Board representative, representing LTFRB Chairman Martin Delgra.
(l-r) HYPE CTO Jon Colondriz, HYPE COO Jen Silan, HYPE President Nicanor Escalante, LTFRB Technical Division Chief Joel Bolano, and HYPE Chairman Retired Admiral Danilo Cortez
Escalante further said, “We took the liberty of meeting with the biggest taxi operator associations like PNTOA and ATOMM, and have encouraged them to sign a commitment, a manifesto that focuses on the three biggest issues of concern; and have committed to partner with them in providing solutions; and we are happy that the LTFRB has supported us in this endeavor.”
HYPE President Nicanor Escalante with the President of ATOMM, one of the taxi operator associations in attendance Mr. Florentino Biso
The issues that were pinpointed were: driver decorum, passenger safety, and vehicle quality. All three were the identified critical factors to achieve an overall positive rider experience.
For driver decorum, HYPE has committed to open its center in Shaw Boulevard as a venue for further driver re-training with the full concurrence of the taxi operators. For passenger safety, aside from the landmark SOS button found in the HYPE app that calls for help in cases of passenger (and driver) distress, the taxi operators committed to be stricter in the screening of its drivers and to closely work with authorities. And lastly, for vehicle quality, the taxi operators have committed to put emphasis on vehicle maintenance and cleanliness, and these vehicles will be routinely checked by HYPE representatives. All the vehicles and drivers who have passed the standards will be affixed with a HYPE sticker.
To learn more about HYPE Transport Systems, Inc. visit their website at www.hypetransport.com; and their Facebook page www.facebook.com/HYPE.
Shopee Fashion Week Gathers Leading Fashion Brands in the Philippines, Offers Up To 95% Off The Hottest Fashion Items
The leading e-commerce platform in Southeast Asia and Taiwan, Shopee teams up with leading fashion brands including Bench, Silverworks, CLN, Watch Republic, Banana Peel, Avel Designs, and Unisilver to kick off Shopee Fashion Week. From 19 to 25 September, users can indulge themselves with up to 95% off men’s and women’s fashion categories including apparel, shoes, and accessories.
To cater to the diverse fashion tastes of all Filipino shoppers, Shopee Fashion Week will contain six themed collections namely Fresh Finds, Sneakerfest, Aegyo! Korean Fashion, Denim + Leather, Holiday Glam, and Accessorize. Featuring unbelievable deals starting from ₱1.00, shoppers can save even more when purchasing their fashion essentials on Shopee. Shoppers can also look forward to the Everything Must Go flash sale on September 25, where the most in-demand fashion items will be available at unbeatable prices.
Shopee Fashion Week also mark the official launch of Bench, the top fashion brand in the Philippines, on Shopee Mall. To celebrate the opening, Bench will be offering 20% off storewide for fashion hunters to fill their wardrobes. Bench Apparel and Bench Body will also offer exclusive bundles for as low as ₱259.00 on a limited time only, so fans of the brand can usher in the festive year-end shopping period with Bench on Shopee. Lastly, the first 100 Bench shoppers will win a free cosmetics set and limited-edition postcards signed by celebrities Max Collins and Marco Gumabao.
According to Jane Lim, Director of Shopee Philippines, “Shopee is dedicated to bringing a customised shopping experience that caters to the unique tastes of our users. With dozens of the most beloved local fashion brands on board, Shopee Fashion Week aims to give users first-hand access to exclusive deals on a wide variety of clothes, shoes, and other fashion accessories. Together with themed collections and various other attractive promotions, we are confident shoppers can save even more on their favourite fashion products at Shopee Fashion Week.”
Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.
For more information about Shopee’s Fashion Week, visit: https://shopee.ph/m/fashion-week
For more information about Shopee, download the Shopee app for free on App Store or Google Play Store or visit https://shopee.ph
Monday, September 17, 2018
MANILA, Philippines — September 2018 — If you thought that there’s nothing in common between volleyball star Kianna Dy and celebrity Chie Filomeno, then you’re in for a surprise. Read on to find out some unique facts about them, plus their secrets on how they manage to look effortlessly cool and fabulous everyday. Pro-tip: they even have a common beauty tip they both swear by!
The Athlete: Kianna Dy
Aside from being a skilled volleyball player, Kianna Dy is certainly on the rise to becoming one of the most popular internet stars. However, it’s not that surprising anymore since she’s proven to be an ultimate all-around girl! Find out what we mean, by reading some exciting facts about her!
1. Kianna is up and about by 5:00 AM in the morning!
Twenty-four hours do not seem to ever be enough for Kianna Dy -- her days are almost always busy, so she is immediately up once her alarm sets off at 5 in the morning. There are times when she even has to shuffle between training in the court and attending events!
2. She starts her daily routine by taking care of her hair
“After a tiring morning of training, I always look forward to my long bath because after feeling dirty and sweaty, I get to finally pamper myself. My daily routine actually starts with my hair. I wash off all the oil and sweat with Head & Shoulders Supreme shampoo and conditioner. Afterwards, I continue with my skincare routine, which is not complicated at all. I just cleanse, tone, moisturize, and apply sunblock.” It’s a pretty straightforward routine from Kianna herself, but it is a tried and tested one that she swears by. Kianna continues, “I don’t feel the need to switch it up because when you find something that works and is perfect for you, then you stick to it, right?”
3. She goes for the “no makeup” makeup look
Her makeup routine highlights her natural features as it revolves around patting on a light foundation, keeping those sleek eyebrows in check, and swiping on a nude lippie! It’s a super simple routine for a girl who’s always on the go.
4. She is a total book geek!
Kianna also loves her alone time where she can relax and just be herself. What people don’t usually know about her is that she is 100% a book lover! For her, reading motivational books helps keep her head in the game. Plus, she deems it necessary to have even just a little bit of quiet time a day where she can just simply read and unwind.
5. She’s the next vlogger everyone should look out for!
Kianna now vlogs! She shares that she finds fulfillment when she is able to capture the moment to make it last, and she also likes sharing bits of her life with her followers to connect with them in a more personal level. Check out “Kim Kianna Dy” on YouTube to have a glimpse of her life.
The Celebrity: Chie Filomeno
Chie Filomeno is certainly one of the up and coming celebrities in the industry today. She is known for her dazzling dance moves and bubbly personality. She has also been coined as the 2018 “Summer Body Goals” by ABS-CBN Lifestyle too! Read on to know more about what else this trendy girl has to offer
1. Chie Filomeno never lets a minute of her time go to waste!
Chie’s day usually starts pretty early. She wakes up at 6:00 AM to get ready for work and prepare for Showtime to meet her 8:00 AM call time. There are even times when she immediately has to go straight to another taping or shoot afterwards. To get through her jam packed days, Chie simply makes sure to get the most out of her shower time with Head & Shoulders Supreme, which easily provides her with a good hair day all day everyday.
2. Our trendy girl is in love with her furbabies!
During Chie’s free time, she loves to bond with her family and lovely furbabies (a.k.a. her dogs). She is now a mother of five dogs, and she sets aside the time to walk her pets and play with them in the park. This also serves as her stress reliever and it makes her feel happy and calm at the same time.
3. Even as a young girl, she knew she was meant to race!
So how did Chie get to love racing? When asked, she shared this adorable story, “When I was a kid I wasn’t playing much with Barbie dolls. I actually had Hot Wheels and massive toy cars. There was even a time when my mom thought I was a tomboy when I was younger because I was very boyish and I didn't have that much female friends. Given that, I learned driving secretly when I was 13 years old (sorry mum and dad)! Right then and there I knew that I was made to race. When I realized that, I tried out for Vios Cup and luckily, they wanted me in the team! WOOHOO! Dreams really do come true!”
4. Her advice: “Step out of your comfort zone!”
Growing up, Chie always loved to challenge herself. She always had this urge to continuously improve, and do things that are out of her comfort zone. This applies for surfing, cooking, and many more.
Being confident enough to face what the world has to offer is just one of the things that Chie wants to influence her followers to do. She also added that the best way to feel confident is to know that you have the best partner with you. “Here’s a little secret: I get a boost of confidence whenever my hair looks good. I guess I’m pretty lucky to have luscious hair and that’s all thanks to Head & Shoulders Supreme for making it happen. We all have our best friends, and Head & Shoulders Supreme happens to be mine!” she explained.
Finding Common Ground for Hair so Luscious
As these two striking personalities can attest to, the best hair care routine doesn’t have to be complicated. With the right formulation, you can get an effective way to keep your scalp dandruff and itch-free, and get that luscious, soft, and smooth hair.
Head & Shoulders Supreme contains Scalp Actives (Micro Zinc) and Argan Crème to deliver rich, intensive scalp moisture, and combines it with unique ingredients depending on what variant you choose--Honey for smoother hair, Orchid Perfume for additional moisture, and Avocado Oil for colour protection. The result is a shampoo formulation that provides better hair and scalp benefits for #HairSoLuscious.
Head & Shoulders Supreme shampoo and conditioner is available at Php150 SRP per 170ml bottle in all major supermarkets, sari-sari stores, drugstores, and convenience stores nationwide, as well as on ecommerce at http://www.lazada.com.ph/head-and-shoulders-official-store/.
For more information about Head & Shoulders, visit www.headandshoulders.ph, and follow Head & Shoulders on Facebook.
Tuesday, September 4, 2018
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, kicks off its biggest annual regional shopping event, Shopee 9.9 Super Shopping Day. After last year’s successful 9.9 event which saw a three-fold uplift in orders and a five-time increase in traffic, Shopee is upping the ante this year with a 11-day mega shopping event from 30 August to 9 September. With over 500,000 sellers, around 800 brands and more than 60 partners onboard, users can expect up to 99% off from the largest collection of deals and massive giveaways worth over ₱15 Million.
Started last 30 August, users can participate in a 11-day shopping marathon, featuring different back-to-back themed days every 24 hours in the lead up to the peak of Shopee 9.9 Super Shopping Day on 9 September. Users can also look forward to free shipping with lowered minimum spend every day during this period. Key highlights include Super Flash Sale Day on August 30 featuring flash deals as low as ₱99 happening nine times over the course of the day; and Super Vouchers Day on 3 September with a total of over ₱900,000 worth of vouchers to be redeemed.
On 5 September, Shopee will also be teaming up with hundreds of leading brands including giants P&G, Maybelline, Samsung, Colgate - Palmolive, Oppo, Asus, and more to launch the first-ever Super Brand Festival, comprising the largest collection of deals from major brands on Shopee Mall. Users will get first-hand access to thousands of products sold by their favourite brands across all product categories including Electronics, Mobile and Gadgets, and Health and Beauty.
Shopee Shake, the highly popular in-app game that has since clocked over 70 million plays by users across the region, is making a comeback, this time with a new group mode where users can invite others to play at the same time to earn bonus coins, and a supersized coins pool of over 9 million Shopee Coins up for grabs. On Super Shopee Shake Day and Super Shopping Day on 8 and 9 September respectively, users can play up to 18 times in 48 hours for a chance to win Shopee coins, vouchers and prizes.
In line with Shopee 9.9 Super Shopping day, Shopee will also be launching a nationwide Shopee Dance competition called Shopee Dance to Win with prizes including an Ace 50” TV and up to ₱100,000 in cash to be won. The dance is featured in Shopee’s second television commercial starring Shopee Philippines’ brand ambassador, Anne Curtis.
To qualify, users will need to post a video of themselves doing the Shopee Dance on Facebook or Instagram with the hashtag #ShopeeDancePH. The competition will run from 31 August till the end of Shopee 9.9 Super Shopping Day. Winners will be announced on Shopee’s social media pages on 9 September.
This year’s Shopee 9.9 Super Shopping Day is co-presented by more than 60 partners, including Grab, Cebu Pacific, BPI, SM Advantage, ABS-CBN Publishing, and ABS-CBN Store. Joining Shopee in its biggest sale of the year, Grab will be giving ₱9,000 worth of Grab rides each to 99 Shopee users; while Cebu Pacific will be giving round trip tickets to Kuala Lumpur, Jakarta, Kota Kinabalu, Bali and Siem Reap. In addition, the campaign is also supported by its official partners Black Arrow Express, Freenet, Citibank, Maybank, PNB and Robinsons Bank.
Shop the biggest sale of the year, Shopee 9.9 Super Shopping Day. Visit https://shopee.ph/99 from August 30 to September 9.
For more information on Shopee Dance competition, check out Shopee’s Facebook page at https://www.facebook.com/ShopeePH/.
Download the Shopee app for free via the App Store or Google Play.
Monday, August 27, 2018
Whether through high-interest savings accounts, savings plans, and educational plans, parents invest in various tools to help them finance the needs of their children as they grow into adults. However, parents need to look at their own future beyond the needs of their kids as well. Their need for financial security and health protection continues even after retirement, which might make it difficult for them to allot funds for those needs. Keeping their finances secure with a tool that can protect their health and future income is essential so they don’t deplete their savings should an emergency arise.
In 2016, the World Health Organization said that life expectancy across the globe has increased by five years since 2000. This is a result of better access to basic healthcare and innovations in preventing treatable diseases. While this information bides good fortune, there is a growing need for older adults to better plan for their futures when they no longer receive a regular income after retirement.
The usual route to compensate a medical need is to turn to one’s savings, however with the rising cost of healthcare globally, this could easily deplete funds for the future. That’s why when it comes to assurance, especially with one’s health, a better option for preparation is a comprehensive health plan.
Most adults depend on health plans provided by their company but are limited by many criteria. There are limited conditions and beneficiaries covered by health plans, typically carried out by HMOs. The biggest consideration is that when the employee leaves the company, the health plan also terminates. This becomes problematic for parents who are going into retirement, or retired parents of policy holders.
There are many pros and cons to weigh in choosing the right insurance plan but having a separate one independent of employment and any other external factor is the best choice. It’s also important that the insurance provider has a suite of products that can answer both financial and physical needs, as well as a strong infrastructure that makes claims easy to process.
That’s why there is BPI-Philam Critical Care Plus.
Critical Care Plus is a variable life insurance that provides coverage against a wide array of major diseases and critical illnesses and sets aside funds for rainy days. It's a double-advantage policy that gives life insurance coverage, securing the family against financial strain in an emergency, and health coverage which pays for medical bills that may arise in the future, allowing families to keep their savings undisrupted.
With Critical Care Plus, the insured automatically gets a cash benefit upon diagnosis of any of the covered critical illnesses. He or she is also exempted from making any future payments to the policy to focus on getting better.
Before that happens, however, Critical Care Plus, as part of BPI-Philam’s Wellness Series, provides rewards and benefits for the insured through Philam Vitality.
Philam Vitality gives the insured a better understanding of their health’s current state and what they can do to better it. The program also provides upfront additional coverage of 20% while the insured’s lifestyle is improved through health-improving decisions, amplifying their choices with fun and practical rewards like exclusive discounts on lifestyle products and services.
Integrated with Philam Vitality, Critical Care Plus also promotes a balanced lifestyle through deals on medical services as well as gym membership so they can really commit to a new active lifestyle.
Critical Care Plus also builds a health fund over time that can be used for additional medical services, or any expense they might also have--assisting policy holders whenever they have need of it.
With the proper plan in place, parents can be assured that they and their families can enjoy the lifestyle they live now worry-free until the many years to come.
The journey towards a secure and better future starts with a plan, and the best one gives a whole lot more when kept for longer. Visit BPI-Philam's official website www.bpi-philam.com or Facebook page www.facebook.com/BPIPhilamOfficial to know more about Critical Care Plus and all the other solutions in the Wellness Series. Each BPI and BPI Family Savings bank also has Bancassurance Sales Executives ready to give expert advice so anyone can live life just as they planned.
Friday, August 17, 2018
OPPO F9 Elevates Smartphone Standard with Revolutionary VOOC Flash Charge, 6GB RAM, and Gradient Body Design
Global smartphone innovator OPPO finally revealed its latest product in the Philippines—the OPPO F9. Unveiled during the grand launch at Shangri-la at the Fort, the OPPO F9 has made breakthroughs in fast charging, dual rear cameras, and design. The event was also graced by OPPO’s celebrity endorsers Joshua Garcia and Julia Barretto and influencers Robi Domingo, Glaiza De Castro, Sanya Lopez and Gretchen Ho.
The OPPO F9 offers the revolutionary VOOC Flash Charge Technology. This technology is exclusively developed by OPPO and provides a charging speed of up to four times faster than regular charging. This means that a quick 5-minute charge is enough to enable 2 hours of talk time.
VOOC also boasts an intelligent five-layer protection system from the adaptor to the port and interior of the phone. VOOC replaced the voltage reducing circuit with an MCU, effectively preventing the mobile phone from overheating while charging and making VOOC an ingenious, fast charging technology. You can also use your phone while keeping the speed of fast charging, which high voltage fast charge cannot do.
Since OPPO launched VOOC in 2014, VOOC has gained over 500 patents and has been used by over 90 million consumers. Equipped with a 3500mAh battery and optimized AI battery management, F9 can guarantee great battery life.
OPPO F9 offers a unique and attractive design that appeal greatly to the younger generation. It boasts of three stunning gradient color combinations-- Sunrise Red, Twilight Blue and Starry Purple. A special spraying technique is used to achieve the refined gradient partnered with flower petal pattern in the phone’s body. Another notable design upgrade in the F9 is the Waterdrop screen. Inspired by the water droplet, it allows users to have better viewing experience with an extremely high screen-to-body ratio of 90.8%. The OPPO F9 also has an impressive 6.3-inch bezel-less screen that features a resolution of 2340x1080 and an aspect ratio of 19.5:9.
OPPO has established itself as the selfie expert with the unprecedented innovation in the F Series. With the F9, OPPO expands its leadership to photography. The OPPO F9 is the first in the F series to be equipped with AI-enhanced dual rear cameras (16MP + 2MP). The two cameras work together to create a depth of field and achieve a great Bokeh effect. Sixteen independent and 800 combined scenes can be recognized by AI Scene Recognition.
OPPO F9’s 25MP front-facing camera also does not disappoint. The re-invented 'Sensor-HDR' technology dramatically improves backlight selfies and allows users to check high dynamic exposure live effects in real-time. OPPO F9 can now also accurately collect 296 feature points for each subject, referencing them against its massive database of facial images and analyzing features before making enhancements that are customized for each subject. The AI Beauty Technology can provide users with 8 million different beautification effects, personalizing selfies in the most attractive way possible while keeping the natural look of each human subject. In addition, the F9 supports multiple interesting camera features such as AR Stickers, vivid mode and slow-motion video.
OPPO F9 sets the new standard in mid-range smartphones with its 6GB RAM + 64GB storage that promises a superb performance. It also supports two sim cards slots and one 256GB storage card slot.
Based on Android 8.1, OPPO brings the ColorOS 5.2 Operating System to create a smarter and more intuitive experience for users. ColorOS 5.2 analyzes and aggregates user preferences and interests to enable F9 to be “One Step Ahead”. The F9 is also equipped with the Google Lens that identifies objects and shows relevant search results and information.
“The launch of the OPPO F9 serves as a major milestone for the company as it debuts world’s first technologies like the VOOC Flash Charge, gradient body, and waterdrop screen design,” OPPO Philippines’ Vice President of Marketing Jane Wan said. “It has also made leaps in its rear and front cameras, hardware, and overall user experience, which we know are very important features for Filipino smartphone users. The F9 represents how our consumers inspire the brand to push boundaries and develop innovations that not only carve out trends in a technology-driven world, but also help these consumers make the most of their digitally savvy lifestyles.”
OPPO F9 will be initially available in Sunrise Red and Twilight Blue for PHP 17,990 (6GB RAM). Additionally, consumers may avail via Home Credit at 0% interest for 9 months. It is also available with Smart at GigaX Plan 1299. Pre-order starts August 24, 2018 until August 30, 2018 where customers can get freebies worth up to PHP 3,490.
For more information on OPPO’s exciting products and activities, like OPPO Philippines’ official Facebook page and follow @OPPOPhilippines on Twitter and Instagram.
Friday, August 3, 2018
Home Credit, the Prague-based consumer finance company that has captured the attention of mallgoers and gadget lovers alike with its affordable in-store loans, has a very good reason to celebrate after it recently signed its three millionth customer.
(L-R: HCPH Sales Associate Mayeth Valencia, HCPH CEO Annica Witschard, 3 millionth customer Virginia Dela Torre and husband Almer, HCPH Chief Marketing and Product Officer Franchette Chingcuanco-Cardona)
Lucky winner Virginia and her husband Almer were in the process of applying for an in-store loan for a flat screen TV when HCPH surprised them on the spot. Home Credit Philippines’ Chief Executive Officer Annica Witschard and Chief Marketing and Product Officer Franchette Cardona were personally there to reveal the surprise and congratulate the “winning” customers who got 5,000php worth of GCs and the perk of having the rest of their loan waived.
HCPH has come a long way since its establishment in Manila in 2013. From starting with less than 30,000 customers in its first year, the company quickly grew in the next few years, hitting the one million customer mark in 2017 before finishing the year with two million customers. A few more months later, HCPH’s customer base now stands at three million.
“We credit our success to the thriving market here in the Philippines. There is a strong demand for financially-inclusive products, and we are more than happy to cater to this demand by offering loans even to first-time borrowers and those without formal accounts,” Annica shared when asked about the company’s growth.
According to the latest data from Bangko Sentral ng Pilipinas, 77 percent of adults have no formal accounts such as savings accounts with banks. HCPH taps this group of consumers by making applying for an in-store loan easy even if they have no credit history. The customer simply needs to approach a Home Credit Sales Associate, provide two (2) IDs, and wait for ten minutes to process their application.
In addition, the company has also been rapidly expanding in terms of stores and the range of products it finances. It now has more than 4,000 stores and has a presence in more than 50 provinces and Metro Manila. In terms of product portfolio, Home Credit Philippines has also been actively expanding its lineup. In addition to mobile devices and gadgets, its roster also includes home appliances, hardware tools, e-bikes, musical instruments, and sporting goods.
When asked about their reaction for being named the three millionth first-time customers, Almer shared his happiness by saying, “Napaka-ganda ng Home Credit dahil napapaluwagan nila yung mga tao na hindi usually na-aafford na bumili ng ganitong mga bagay.” Virginia added, “Napakadali ng proseso. Biyaya talaga ito.” [Home Credit has a good program because it helps people who can’t usually afford to buy these things. The process is very easy. This is really a blessing.
Besides in-store loans, the company also offers cash loans which, according to Annika, are used by some of the customers to start small businesses so they can make a better living for their families. Others use their cash loans to pay for other needs like school tuitions or finance house renovations.
In emerging economies like the Philippines and Malaysia, income shifts have challenged the traditional definition of a consumer. Mondelēz International has noted that growing middle-class consumers now demand for products and formats which fit their lives and growing families. They seek enhanced brand experiences which go beyond the first bite.
As for Filipino families, Amante said, “Our insights have shown the trend in income shifts affecting the parent-to child segment. Parents’ lives have grown to be hectic. Because of this, their interests lie in spending time with their family, who still come first in their priorities.” She added, “To address these lifestyle needs, Mondelez Philippines will continue to expand into consumer white spaces or new categories, creating meaningful innovations to turn ordinary moments into joyful experiences, just like with Cadbury Dairy Milk Lickables.”
As a new entry in the Market, particularly in the Philippines, Mondelez Philippines created excitement for Filipino families through teaser campaigns leveraging on social media and the internet, which are key touchpoints in consumers’ lives. Amante announced that in the coming months, the market will see and hear more from Cadbury Dairy Milk Lickables in the channels and mediums they prefer like online, TV, billboards and radio.
“Through brands like Cadbury Dairy Milk Lickables, we invest in creating more moments of joy by bringing together the delicious taste experience and bonding spirit of being with a loved one,” Amante said.
With different Pokemon toy freebies that can be collected and a suggested retail price of P46.50 in the Philippines, Cadbury Dairy Milk Lickables can now be availed at your favorite supermarkets and convenience stores.
Monday, July 23, 2018
Combining the Filipino passion for basketball and the Taiwanese drive for innovation, the first-ever Taiwan Excellence Basketball Camp filled the Mall of Asia Music Hall with an intense 3-on-3 Hoop Challenge, top-notch innovations from Taiwan Excellence, and PBA stars last July 21 – 22, 2018.
A partnership between Taiwan Excellence and legendary PBA star Coach Eric Altamirano, the two-day Camp aimed to promote sportsmanship as it brought together some of the Metro’s most promising basketball players while highlighting the incredible products awarded with the Taiwan Excellence Seal.
“Taiwan Excellence Basketball Camp is an exemplary showcase of excellence from both countries: the fighting spirit of the Filipinos further empowered by the products of Taiwan,” said Alfred Wang, Director of the Economic Division of Taipei Economic and Cultural Office (TECO).
With its aim of promoting the leading products, Taiwan Excellence shares to the world a variety of truly innovative brands. Initiated by the Ministry of Economic Affairs (MOEA), Taiwan, R.O.C., in 1992, the symbol of Taiwan Excellence is continuously recognized by 102 countries.
The symbol of Taiwan Excellence, according to Wang, honors Taiwan’s most innovative products “that provide tremendous value to users worldwide.” Each product has been selected for a specific Taiwan Excellence Award based on their excellence in the following categories: design, quality, marketing, Taiwanese R&D, and manufacturing.
Boasting participation of 192 amateur Pinoy ballers, the Camp put their skills to the test in a rigorous 3-on-3 matches while 3 PBA stars are on the sidelines showing support.
Alongside Coach E of Alaska Aces, local court heroes JC Intal and Doug Kramer of Phoenix Fuel Masters also gave their support to the budding ballers.
Also integral to the whole Taiwan Excellence Basketball Camp set up is the Taiwan Excellence Experience Zone which exhibits the top-of-the-line products of Taiwan.
With products from tech giant Asus, fitness company Johnson, and bike manufacturer Tern, among others, the Taiwan Excellence Zone got everyone up close and personal with impressive products championed by Taiwan.
Wang hopes these superior products from Taiwan will boost the way of life and strengthen the love of Filipinos for basketball and sports in general.
“They did a great job in showcasing the best products that Taiwan can offer. The quality can go head to head with other global brands,” said Christian Ramos, one of the players for the Camp.
Meanwhile, the two celebrity players look forward to using the products themselves.
“I am really excited about the bikes from Tern. They make biking and going around the city a much more fun experience,” said Intal.
As for Kramer, he has his sights on the Paper Shoot, compact digital cameras with cases made out of eco-friendly paper.
“I really feel that the whole family will fall in love with it. It is so simple and sophisticated, I know my kids will love using Paper Shoot.” Kramer said.For updates about Taiwan Excellence, visit their website https://www.taiwanexcellence.org/ph and follow their Facebook page at facebook.com/TaiwanExcellence.ph.
Saturday, June 30, 2018
LG Electronics Philippines finally unveiled the LG G7 ThinQ, its new flagship premium smartphone, at an exclusive launch recently event held at trendy bar and lounge Yes, Please.
Mr. Paul Jeon (center), LG Philippines’ VP for Mobile Communications, with Yugatech founder Abe Olandres (left), and film director Mr. Mikhail Red (right)
Combining exciting innovations, a sleek design, and stunning display and sound with LG’s intuitive ThinQ AI technology, the G7 ThinQ takes the smartphone experience to unprecedented heights. The G7 ThinQ comes with a Super Bright 6.1-inch display that, at 1000nit is brighter than any other mobile phone screen. This, along with the phone’s AI-powered operational and creative features, a Quad DAC feature that provides distortion-free sound, and a hardworking camera, offers consumers a better user experience all around.
LG has always striven to provide products that makes the daily grind easier for its consumers. In the LG G7 ThinQ, this principle is reflected in the Hotkey, a button on the side of the phone that activates Google Assistant with one tap. Holding down the button will allow for instant conversations with Google Assistant, and will allow the user to search the internet, open applications and remotely use the phone on voice command (LG has worked with Google to come up 32 new Google Assistant commands). The G7 ThinQ also sports Super Far Field Voice Recognition, which allows it to hear commands for Google Assistant up to five meters away.
During the launch, LG invited gadget website Yugatech’s founder, Abe Olandres, to explain how the G7ThinQ’s AI-powered features can provide beneficial advantages to everyday life. As Abe explained, the phone’s AI CAM helps deliver an unprecedented smartphone photography experience by recognizing an object and automatically adjusting settings according to what it sees. The phone also has 19 different color and contrast filters to help enhance results. All these features combined makes capturing professional-quality images a truly effortless experience for everyone.
To fully display how the G7 ThinQ delivers the ultimate camera experience in a smartphone, LG commissioned a short video from up and coming director Mikhail Red, whose latest film Birdshot won the Asian Future Best Film Award at the Tokyo International Film Festival, and was the first Filipino full-feature film to be included in Netflix’s inventory. The video not only demonstrates Mikhael’s skill and dexterity as a director and photographer, but showcases how the LG G7 ThinQ’s camera delivers a higher range of details, more vivid colors and striking luminance when capturing both moving and still subjects. Mikhail’s video also demonstrated how the LG G7 ThinQ enables the Super Bright Camera feature in a low-light setting, resulting in clearer, more focused images, or how the camera supports depth-of-field Bokeh effects with a Super Wide Angle feature.
Superior sound is also another G7 ThinQ boast. The flagship smartphone has a Boombox Speaker that, as demonstrated in the launch, increases the base sound level by more than 6dB with twice the amount of bass. Translated in layman terms, the LG G7 ThinQ packs more than 10 times the loudness than that of a typical smartphone.